Rhetorical Analysis 3

Goal: The goal here is to get people psyched about this movie so that they’ll go to see it.

Argument: There’s not much of an argument here…just trying to convince people that this is a movie that they would want to go and see and that it’s a movie that’s going to pack a lot of action, action that’s unlike any they’re going to see in any other movie.

Audience: Generally people who would see movies and people that are old enough to see movies that are rated R. It’s also important to note that the movie is made in the traditional “B Movie” or Grindhouse style and so people that are familiar with this type of film are going to be particularly interested. The film is made in an homage to these old seventies exploitation films.

How: First of all, the fact that the film is going to be directed by Robert Rodriguez lends it a lot of credibility because of his other films that have received so many accolades. Also, film buffs are going to recognize that the film is a seventies exploitation homage and this also lends a lot of ethos appeal. The fact that film enthusiasts will recognize this makes it an ethological appeal. Also, the language, graphic violence and blatant sexuality is supposed to elicit excitement (or disgust) in the viewer which should entice them to see the film.
As far as a “typical” goes, the film and the endorsements are quite a-typical. The announcer is one people are familiar with from narrating other film trailers but his actual words are quite unusual. The profanity and the outlandish nonchalance with which he speaks about the graphic subject makes it hard to really trust him as a narrator.

The film trailer should be accurate. I mean, I think that it genuinely portrays everything that’s going to go on in the actual film. It goes without saying that film trailers try to put the most explosive or interesting scenes in the trailer to bait people to see it. There’s no telling as to whether or not there are more scenes in the film that are just as explosive as those in the trailer, but this isn’t totally verifiable until the film comes out.

Effective?: Absolutely! I can’t wait to see this film!
You can view the trailer here: (Disclaimer: Graphic violence and language IN THE TRAILER…so you know it’s going to be good!) http://www.youtube.com/watch?v=W8cCzltPD6Y